Description
Industrial films are fascinating to study. Their primary purpose was to educate and inform, but they also needed to hold the audience’s interest. Animation provided the perfect balance of function and fun. These films were designed with a very specific audience in mind, and were ephemeral films- after their audience had been reached with the message, the films were no longer needed. For this reason, only a small fraction of the number of industrial films produced over the years survive. Budgets were very low and schedules were short. Dialogue, music and design had to carry the show.
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