Commercial Reel: Keds Shoes

$5.00

Paul Fennell Studios (ca. mid-1950s)
DVD Quality Video
MP4 H.264 / 10:53 / 128 MB Download

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Description

This is our final commercial reel from the collection of Paul Fennell. Again, as time passes we can see a refinement of style and approach to the advertising pitch. The early spots are clearly marketing the shoes as sports equipment, but the ads evolve first into a Mother Goose theme that appears to be designed to appeal to mothers, and later to a campaign featuring a character mascot, Kedso the Clown. Voiced by children’s TV personality Pinkie Lee, the Kedso spots were very influential on the design of later television animation at Hanna-Barbera and other studios. We thank the family of Paul Fennell for sharing all of the wonderful commercial reels with us that we have been featuring over the past year.

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