Commercial Reel: Keds Shoes

Description

This is our final commercial reel from the collection of Paul Fennell. Again, as time passes we can see a refinement of style and approach to the advertising pitch. The early spots are clearly marketing the shoes as sports equipment, but the ads evolve first into a Mother Goose theme that appears to be designed to appeal to mothers, and later to a campaign featuring a character mascot, Kedso the Clown. Voiced by children’s TV personality Pinkie Lee, the Kedso spots were very influential on the design of later television animation at Hanna-Barbera and other studios. We thank the family of Paul Fennell for sharing all of the wonderful commercial reels with us that we have been featuring over the past year.